A blog about the importance of building an online presence

Building a presence online

Build Your Business Presence Online

A regular effort to build your business presence online will eventually pay off.  Your content and brand will become indexed by Google if you are continually active in writing blogs, posting on social media and posting information about your business online.

Others will start to share your content via their own social media channels and help your business and brand go ‘viral’. The name for this is ‘crowd sourced marketing’.

Build Social Equity

Your efforts will build up social equity, one tweet at a time, one blog at a time, one Facebook post at a time. You will laying a stable foundation to help your business become visible on the internet.

It is not always obvious to see how this may be having an impact until you start to Google your business name (or even your own name) to see how many mentions (or pages of mentions) there are about your business. When you look back in a few years time you’ll see just how much you have achieved and just how far you’ve come. The beauty is that all this marketing is FREE. Yes, it takes time, yes it’s a chore, but when you are building a new business, waiting for sales, you have time on your side! The drip drip approach will pay dividends.

The Specialist in your Industry

Writing blogs a few times a month can help you to build up a strong presence online which also positions you as a ‘specialist’ in your industry or sector. It will help support you as a credible author of original content. But more importantly it will leave a great legacy about you and your business. You will become indexed, online, forever!

A word to the wise….be careful what you write about….there is no going back once it has been published online and ‘out there’. You cannot retract it once it’s been indexed by search engines.

If you work hard to increase your social following on your chosen social media channels by 200 followers, per channel, per month (let us assume that you use channels such as Facebook, Twitter and Pinterest) then you would have 36,000 followers in 5 years.

Growing your newsletter emailing list by just 100 new subscribers per month would equate to 6,000 recipients in 5 years! That is a BIG and valuable email list and a great marketing opportunity for your business.

One step at a time

My advice is to be consistent and regularly post to build your presence online – but do it one step at a time.